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Sport Marketing

Undergraduate
|
Bachelor of Science

Program Details

体育营销专业为学生在不断发展的体育产业中职业生涯所需的技能做好准备. 学生将学习体育管理和市场营销课程，并在辛辛那提地区组织(包括红人队和孟加拉虎队等职业球队)完成9个小时的现场经验, college and high school teams, 以及与泽维尔大学教师建立了长期合作伙伴关系的体育相关企业.

Curriculum

下面的课程序列示例说明了体育营销专业的课程设置. Consult the official Xavier University course catalog 详细的注册和咨询信息.

Fall

  • 体育管理110 -体育管理入门 ............ 3cr.
  • Mathematical Perspectives Elective ............ 3cr.
  • CORE 100 - First Year Seminar ............ 3cr.
  • PHILOSOPHY 100 - Introduction to Ethics ............ 3cr.
  • second language I ............ 3cr.
  • CORE 101: GOA Co-curriculum Program I ............ 3cr.

Spring

  • 体育管理195 -美国体育史 ............ 3cr.
  • COMMUNICATIONS 101 - Oral Communications ............ 3cr.
  • THEOLOGY 111 or CORE 100............ 3cr.
  • second language II ............ 3cr.
  • 英语101 -英语写作或英语105 -修辞............ 3cr.
  • CORE 102: GOA Co-curriculum Program II ............ 0cr.

Fall

  • SPORT MANAGEMENT 132 - Sociology of Sport ............ 3cr.
  • Social Science Elective (ECON 200 or Higher) ............ 3cr.
  • Historical Perspectives Elective ............ 3cr.
  • Scientific Perspectives Elective ............ 3cr.
  • 哲学视角选修课(PHIL 200或更高) ............ 3cr.

Spring

  • ECON 201 - Macroeconomic Principles ............ 3cr.
  • MANAGEMENT 200 – Organizational Management............ 3cr.
  • Natural Science Elective ............ 3cr.
  • Theological Perspectives Elective ............ 3cr.
  • 数学116 -基本统计或数学156 -一般统计............ 3cr.

Fall

  • 体育管理322 -设施和赛事管理 ............ 3cr.
  • COMMUNICATIONS 207 - Interpersonal Communication ............ 3cr.
  • SPORT MANAGEMENT 410 - Sport Ethics ............ 3cr.
  • MARKETING 300 - Principles of Marketing ............ 3cr.
  • 商业分析信息系统220 -信息技术管理............ 3cr.

Spring

  • SPORT MANAGEMENT 310 - Intro to Sport Marketing ............ 3cr.
  • Communication Arts Elective ............ 3cr.
  • ENGLISH 205 – Literature & Moral Imagination............ 3cr.
  • Humanities Elective ............ 3cr.
  • ACCOUNTING 200 - Intro to Financial Accounting ............ 3cr.
  • Sports Marketing Elective ............ 3cr.

Fall

  • SPORT MANAGEMENT 348 Legal & Ethical Issues in Sport ............ 3cr.
  • BUSINESS LAW 300 - Legal Environment ............ 3cr.
  • Sport Management Elective ............ 3cr.
  • Creative Perspective Elective............ 3cr.
  • Communication Arts Elective............ 3cr.
  • Sports Marketing Elective ............ 3cr.

Spring

  • SPORT MANAGEMENT 495 - Internship............ 9cr.
  • Sport Management Elective ............ 3cr.
  • Sport Management Elective............ 3cr.
  • CORE 499 – Core Capstone............ 0cr.

Sample Courses

泽维尔大学以提供具有挑战性和个性化的教育而闻名. 以下是泽维尔大学体育营销专业的一些课程:

Facility and Event Management (SPMG 322) - 规划和管理运动、体育、娱乐和其他运动设施. 在体育领域发展和组织活动的基本关注点.

History of American Sport (SPMG 195) - The course provides an overview of the history, as well as the social, political, cultural, 塑造了美国体育产业的技术和经济趋势. 特别强调的是从1800年到现在这段时期.

Sociology of Sport (SPMG 132) - Impact of sport on society. The social structures. 体育与其他社会机构的结合.

Legal and Ethical Issues in Sport (SPMG 348) - 影响体育活动和体育项目管理的基本法律原则. Liability, negligence and risk assessment.

Sport Marketing (SPMG 310) – Course explores marketing plans, current trends, sponsorships, event fundraising, public relations, 将营销组合应用于体育产业的促销活动.

Sport Ethics (SPMG 410) – 课程旨在提供伦理的检验和讨论, managerial, 以及与从事体育和体育活动的个人有关的道德问题.

Student Clubs

Sports Business Club

体育商业俱乐部通过会议为有志于从事体育事业的学生提供社交机会, social events and guest speaker events. The club's goal is to give insight, 机会和经验，使会员在体育商业行业中脱颖而出. 

Career Outcomes

98% of Xavier students, including those in the sport marketing major, are employed, 在研究生院或在毕业后六个月内从事志愿者或服务工作(2021届).

Top Jobs: 客户经理，业务分析师，健康倡导者/资源 & 信息专员，市场营销助理，项目总监，票务销售代表

Top Companies: Cincinnati Reds, Buffalo Bills, Cincinnati Bengals, Major League Soccer, Cincinnati Recreation Commission, Indianapolis Colts, Total Quality Logistics, 密尔沃基雄鹿队，辛辛那提FC，飞猪马拉松

Related Programs

Related Majors

Related Minors

  • Business
  • Communication Arts
  • Gender & Diversity Studies
  • Communication Studies
  • Marketing
  • Business Analytics

Related Graduate Programs

View a full listing of all of Xavier's majors and minors.

Additional Resources

All For One

泽维尔大学因其出色的学术声誉在该地区的顶级竞争对手中排名第一. Students get the most out of their education, 从严格的课堂学习到现实世界的体验式学习.

Do the Right Thing

体育营销专业的学生和另一个学生一起学习

了解影响体育活动和体育项目的基本法律和道德原则，包括责任, negligence, 并通过四年制课程中的几门课程进行风险评估, such as Legal and Ethical Issues in Sport, and Business Law.

Work the Pig

一群跑者正在辛辛那提参加一年一度的跑猪马拉松

Cincinnati's Flying Pig Marathon, whose board includes a Xavier professor, 最近被《八方体育app》杂志评为20强国际马拉松之一. 与体育营销专业的其他学生一起帮助管理每年5月的活动.

Be Healthy

体育营销专业的学生在泽维尔娱乐中心的室内跑道上跑步

步行到健康联合大楼的新娱乐中心，在室内游泳池游泳, play basketball on multiple courts, run in the cardio room or on the elevated track, and build muscle in the weight training room. 在回教室或回家之前，顺便去café吃点健康的零食.

Visit HUB

Graduate With Honors

Are you looking for an academic challenge? 大学学者荣誉项目为即将入学的学生提供更具挑战性的课程和教授的密切支持，同时完成他们的本科学位. 这个项目的录取是非常严格的，包括2000美元的旅行补助.

University Scholars Honors Program Details

Sport Marketing Major at Xavier University

泽维尔大学体育营销专业的毕业生将获得体育营销理学学士学位，并继续在各种体育或体育相关领域工作, 包括职业运动队，也包括许多其他令人兴奋的场合. 刚毕业的学生受雇于校际体育运动, specialized sport management and marketing firms, 高中体育管理和商业体育, as well as with traditional businesses.

Xavier University's College of Professional Sciences 培养本科生和研究生的智力, 在道德和精神上为职业和专业服务. CPS通过促进合作和社区伙伴关系，鼓励学生追求学术卓越和终身学习, and incorporating research, scholarship and innovation.

泽维尔大学是一所位于辛辛那提的私立大学, Ohio, 提供耶稣会天主教传统的文科教育. 该大学成立于1831年，是美国第六大最古老的天主教大学. 在美国中西部地区硕士水平大学中，它被评为前10名.S. News & World Report for the past two decades. 《八方体育app》将其评为“美国最佳385所大学”之一."