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Public Relations

Undergraduate
|
Bachelor of Arts

Program Details

公共关系专家是故事讲述者，他们用自己的才能为公司和个人提高和建立积极的声誉. They take on many roles, 从撰写新闻稿到组织活动，再到制定战略沟通计划.

As a public relations major at Xavier, 你将成为代表公司沟通的专家，同时完善活动策划的技能, relationship-building, strategic planning and writing. 公共关系专业的课程侧重于现实世界的学习, 所以你将有机会建立你的投资组合，同时获得学分和经验. 

泽维尔大学是全国公认的顶尖大学 U.S. News & World Report, The Princeton Review and Forbes. 98 percent of our students, including those in the public relations major, are working, 志愿工作或毕业后六个月内就读研究生院(2021届).

Curriculum

下面的课程序列示例说明了公共关系专业的课程设置. Consult the official Xavier University course catalog for detailed registration and advising information.

Fall

  • CORE 101 - Goa ............ 0cr.
  • COMM 101 (OC Flag) or COMM 123 ............ 3cr.
  • English Composition or Rhetoric ............ 3cr.
  • Second Language Elective ............ 3cr.
  • CORE 100第一年研讨会或THEO 111神学基础 ............ 3cr.
  • 数学105(实习水平的数学)或数学116(数学透视) ............ 3cr.

Spring

  • CORE 102 Goa ............ 0cr.
  • COMM 101 (OC Flag) or COMM 123 ............ 3cr.
  • Historical Perspectives ............ 3cr.
  • Second Language Elective ............ 3cr.
  • CORE 100第一年研讨会或THEO 111神学基础 ............ 3cr.
  • PHIL 100 Ethics as Introduction to Philosophy ............ 3cr.

Fall

  • Communication Arts Course ............ 3cr.
  • Creative Perspectives ............ 3cr.
  • PHIL 200 Philosophical Perspectives ............ 3cr.
  • Social Impact Science Elective ............ 3cr.
  • Quantitative Reasoning Flag ............ 3cr.

Spring

  • COMM 206 (Writing Flag) ............ 3cr.
  • ENGL 205 Literature & the Moral Imagination ............ 3cr.
  • Theology Perspectives (THEO 200+) ............ 3cr.
  • Scientific Perspectives ............ 3cr.
  • Natural Science elective ............ 3cr.

Fall

  • Communication Arts Course ............ 3cr.
  • Communication Arts Course ............ 3cr.
  • Diversity Flag (COMM 323, 324 or other) ............ 3cr.
  • E/R & S Focus Flag (COMM 477) ............ 3cr.
  • General Elective ............ 3cr.

Spring

  • Communication Arts Course ............ 3cr.
  • Communication Arts Course ............ 3cr.
  • Humanities Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Fall

  • Communication Arts Course ............ 3cr.
  • Communication Arts Course ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Spring

  • Communication Arts Course ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Sample Courses

以下是泽维尔大学公共关系专业的一些课程:

PR Cases and Planning (COMM 372) - 学习公共关系规划和策略的基础知识，同时评估当前成功的和有问题的公共关系活动的案例研究.

Public Relations Writing (COMM 371) - Develops advanced writing skills for public relations programs; gives particular attention to backgrounds, brochures, handbooks, annual and quarterly reports, and scripts for broadcast, AV and film.

Senior Seminar (COMM 479) - 整合公共关系专业和文科核心的概念和经验，为现实世界的客户创建一个原创的公共关系活动，其交付成果适合学生的作品集.

Student Clubs

以下俱乐部是公共关系专业学生的热门选择.

The Advertising Club

The Advertising club, 全国知名的美国广告联合会(AAF)的一部分, 专门在泽维尔社区内统一创意和广告.

美国公共关系学生协会.

美国公共关系学生协会(PRSSA)是全国性的, 由学生管理的组织，为公共关系专业的学生提供校园演讲计划, skill-building activities and social events.

Career Outcomes

98% of students from Xavier's undergraduate programs, including the public relations major, are working, 志愿工作或在毕业后六个月内就读研究生院(2021届).

Top Jobs: Communications Specialist, Content Coordinator, Freelance Graphic Designer, Marketing Coordinator, Public Relations Manager, Social Media Marketing Assistant

Top Companies: American Airlines, Edelman, Maxim Healthcare Services, Kansas City Chiefs, GE Aviation, News America Marketing

Related Programs

Related Majors

Related Minors

  • Digital Media
  • Psychology
  • Business Analytics
  • Writing

View a full listing of all of Xavier's majors and minors.

Additional Resources

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All For One

泽维尔大学因其出色的学术声誉在该地区的顶级竞争对手中排名第一. Students get the most out of their education, 从严格的课堂学习到现实世界的体验式学习.

Digital Focus for Public Relations Majors

公共关系专业的学生正在向高管们做推销

公共关系专业的学生学习如何成为数字传播实践的领导者. They explore digital culture and online communities, while also creating their own digital media, like personal websites, videos, blogs and gifs.

Cincinnati: A City of Opportunity

A photo of downtown Cincinnati, Ohio at night. 建筑物的灯光映照在俄亥俄河上.

辛辛那提被评为最适合大学毕业生的城市.com)和第15名最佳开始职业生涯的地方(WalletHub). 公共关系专业的学生可以在当地的财富500强公司实习和就业机会, private companies, nonprofit organizations and other businesses.

Going to College in Cincinnati

What is Jesuit Education?

公共关系专业的学生与教授在桌前密切合作

泽维尔的教育不仅仅是你典型的大学经历. 借鉴了400年的耶稣会天主教教育模式, 公共关系专业的学生获得成功所需的个人关注和支持. 其结果是一种既鼓舞人心又充满挑战的教育, and as enriching as it is demanding.

Jesuit Education 101

Xavier Alum Lands Gig at Pinterest-Marketer Ahalogy

她的技能让特蕾西·加西亚在Ahalogy获得了目前的职位, 这是一家总部位于辛辛那提的初创公司，由两名前宝洁(Proctor and Gamble)员工共同创立，专注于以品趣为核心的数字营销.

Graduate With Honors

Are you looking for an academic challenge? 大学学者荣誉项目为即将入学的学生提供更具挑战性的课程和教授的密切支持，同时完成他们的本科学位. 这个项目的录取是非常严格的，包括2000美元的旅行补助.

University Scholars Honors Program Details

Public Relations Major at Xavier University

公共关系就是在组织和公众之间建立和管理互惠互利的关系. 泽维尔大学的公关课程强调清晰简洁的写作, 战略规划，问题解决和关系管理. 学生毕业于泽维尔准备实践企业，机构或非营利的公关.

Xavier University’s College of Arts and Sciences 挑战学生对人性的综合理解, the world, 和上帝的关系，通过探究泽维尔核心课程和院系课程中提出的问题. 文理学院是泽维尔大学历史最悠久、规模最大的学院. 学院以耶稣会的传统为学生提供优秀的文科教育，为学生的职业生涯做好准备, professional or graduate school, and life in a global society.

泽维尔大学是一所位于辛辛那提的私立大学, Ohio, 提供耶稣会天主教传统的文科教育. 该大学成立于1831年，是美国第六大最古老的天主教大学. 在美国中西部地区硕士水平大学中，它被评为前10名.S. News & World Report for the past two decades. 《八方体育app》将其评为“美国最佳385所大学”之一."