市场营销专业

项目的特性

市场营销 is the activity, set of institutions 和 processes for creating, 沟通, delivering 和 exchanging offerings that have value for customers, 客户, partners 和 society at large.

The marketing major prepares students for careers in sales, 广告, 消费者关系, 销售, 品牌管理, marketing management, 市场营销研究, 零售业, 服务, 采购, 商业物流, small business operations, executive management, 咨询, business education or work in certain government agencies.

课程

The sample course sequence below illustrates class offerings for the 市场营销 major. Consult the official 泽维尔大学 course catalog for detailed registration 和 advising information.

秋天

  • CORE 100 First-Year Seminar............ 3cr.
  • MATH 140 or 170: Calculus............ 3cr.
  • ENGL 101: English Composition............ 3cr.
  • Second Language Elective............ 3cr.
  • MKTG 300: Principles of 市场营销............ 3cr.
  • CORE 101: GOA 第一年 Experience............ 0cr.
  • BUAD 101: The Business Profession I............ 0cr.

春天

  • THEO 111: Theological Foundations............ 3cr.
  • Historical Perspectives............ 3cr.
  • Second Language Elective II............ 3cr.
  • BAIS 220: Management of Business Technology............ 3cr.
  • ECON 200: Microeconomics (Social Science)............ 3cr.
  • BUAD 102: The Business Profession I............ 0cr.
  • CORE 102: GOA 第一年 Experience 102............ 0cr.

秋天

  • PHIL 100: Ethics as an Introduction to Philosophy............ 3cr.
  • Creative Perspectives............ 3cr.
  • BAIS 210: Quantitative Methods............ 3cr.
  • ACCT 200: Introductory Financial Accounting............ 3cr.
  • ECON 201: Macroeconomics............ 3cr.
  • BUAD 201: The Business Profession II............ 0cr.

春天

  • Scientific Perspectives & 实验室............ 3cr.
  • Theological Perspectives............ 3cr.
  • ACCT 201: Introductory Managerial Accounting............ 3cr.
  • BAIS 211: Introduction to 业务分析............ 3cr.
  • MGMT 200: Organizational Management............ 3cr.
  • BUAD 202: The Business Profession II............ 0cr.

秋天

  • PHIL 200: Philosophical Perspectives............ 3cr.
  • 201年管理:业务 & Professional Communication (OC/WRIT flags)............ 3cr.
  • FINC 300: Business Finance (QR flag)............ 3cr.
  • MKTG 370: Consumer Behavior............ 3cr.
  • MKTG选修............ 3cr.
  • BUAD 301: The Business Profession III............ 0cr.

春天

  • Humanities Elective............ 3cr.
  • ENGL 205: Literature & 道德想象力............ 3cr.
  • ECON 300: International Trade & Business Environment............ 3cr.
  • MKTG 302: Market Research............ 3cr.
  • Business Elective or Internship for Credit............ 3cr.
  • BUAD 302: The Business Profession III............ 0cr.

秋天

  • Natural Science Elective 和 实验室............ 3cr.
  • BLAW 300: Legal Environment (ERS/DCR flags)............ 3cr.
  • MKTG选修............ 3cr.
  • MKTG选修............ 3cr.
  • 一般的选择性............ 3cr.
  • BUAD 401: The Business Profession IV............ 0cr.

春天

  • MKTG 495: 市场营销 Strategy............ 3cr.
  • MKTG选修............ 3cr.
  • Business Core Capstone............ 3cr.
  • 302年管理:质量 & Productivity in Operations............ 3cr.
  • 一般的选择性............ 3cr.
  • BUAD 402: The Business Profession IV............ 0cr.
  • CORE 499: Reflection on the Core 课程............ 0cr.

样本的课程

Xavier is known for providing an education that's both challenging 和 personal. Here are some courses that are part of the marketing major at Xavier:

Consumer Behavior (MKTG 370) – Contemporary approaches to business emphasize the importance of adopting a consumer focus. 市场营销, 特别是, begins 和 ends with the consumer – from determining consumer needs to ensuring post-purchase satisfaction. You gain knowledge about consumer psychology 和 ways of better meeting peoples’ needs.

市场营销 Research (MKTG 302) – Marketers need to underst和 how 市场营销研究 is used to make better business decisions, what research methods are appropriate for different types of problems, 和 how results should be interpreted.

International 市场营销 (MKTG 320) – The course provides a foundational underst和ing of international marketing management by investigating the economic, 政治, 技术, competitive 和 social/cultural factors that impact firms’ managerial marketing mix decisions.

Professional Selling (MKTG 361) – This course introduces students to the dynamics of selling 和 techniques of persuasive leadership 和 explores selling as a profession through multiple channels. This course will provide you with an underst和ing of the processes 和 techniques involved in sales 和 sales force management.

Br和 Building (MKTG 368) – This course takes a consumer-centric 和 real world approach to explore how companies create, build 和 sustain compelling 和 inspired br和s. Students learn how br和 strategy 和 action plans are crafted 和 developed within successful consumer-led companies.

数字营销 & Analytics (MKTG 385) – Students will learn to formulate 和 enact intelligent data-driven strategies 和 incorporate fundamental web marketing analytics into existing business practices. Core content will focus on identifying 和 underst和ing 数字 marketing metrics to gauge success of traditional, 数字, 互动, 和 social media marketing efforts.

Principles of Category Management (MKTG 315) – Category Management is a discipline that maximizes the partnership between a retailer 和 manufacturer. Numerous consumer insight metrics 和 their use in the sales 和 marketing processes are examined.

俱乐部

Xavier 市场营销 Club

The Xavier 市场营销 Club is associated with the American 市场营销 Association. The club seeks to offer marketing 专业 和 other students the opportunity to gain a broader, 现实的, more practically oriented exposure to marketing activities. The 市场营销 Club strives to improve each member's marketability in today's highly competitive job market.

所有Xavier俱乐部

结果

99% of students from Xavier's business programs, including the marketing major, 有工作, attending grad school, or working in service or volunteer positions within six months of graduation.

顶级公司: 84.51°, Cintas, Claritas, 康尼格拉公司品牌, 方向的研究, Fidelity Investments, 第五第三家银行, 车库集团, IRI全球, 凯洛格, 克罗格, 尼尔森, 分子, Paycor, PL营销. 宝洁公司 & Gamble, 和 Research America

Explore Xavier Alumni 结果

人人为我

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. Students get the most out of their education, from rigorous classroom studies to experiential learning in the real world.

The Sedler Family Center for Experiential Learning in Business

市场营销 专业 pitching an idea to executives in a conference room

The Sedler Family Center for Experiential Learning in Business offers students h和s-on experiences 和 connections in the 辛辛那提, Silicon Valley 和 Portl和 business communities. The Center offers Entrepreneurial Studies 专业 the opportunity to collaborate with professors, 业务人员, 和同学.


The Sedler Family Center for Experiential Learning in Business

Mentorship Opportunities for 市场营销专业s

A student in the marketing major meeting with a mentor indoors

市场营销 专业 have the option to get matched with an Executive Mentor, who provides professional guidance, networking support 和 career connections. The Xavier Professional Mentor Program has mentors who work (or who have worked) for 克罗格, 宝洁公司 & Gamble, 第五第三家银行 和 Western & Southern Financial Group.


Xavier Professional Mentor Program

Study Abroad Opportunities for 市场营销专业s

市场营销 business 专业 studying abroad in Peru

市场营销 专业 can study abroad in places like London or the Netherl和s, where they can explore the world, build career skills in a foreign country 和 investigate new cultures. Students gain self-confidence 和 open themselves up to new ideas — 和, it all looks great on a resumé.


Williams College of Business Study Abroad Programs

'We're just crazy busy right now'

Alex Burkhart ('11 BSBA, 市场营销 和 创业) started Prime Prospects LLC, an Amazon delivery service partner company that delivers Amazon packages throughout the Greater 辛辛那提 region. They've never been busier.

AACSB Accredited Logo

市场营销专业 at 泽维尔大学

The 市场营销 program at 泽维尔大学 is a minimum 120-hour degree program that studies the dynamic processes used by individuals 和 organizations to anticipate 和 satisfy customers' needs 和 wants. 在今天的社会, this is accomplished through 市场营销研究, product planning 和 pricing, promotion (广告 和 selling) 和 distribution. Students will learn to develop an underst和ing of the concepts, functions 和 institutions of marketing; gain an appreciation of consumer orientation; sharpen your abilities to analyze marketing problems 和 formulate marketing policies; 和 prepare for strategic marketing challenges 和 opportunities in a global marketplace.

泽维尔大学 Williams College of Business is accredited by the AACSB. AACSB-accredited schools offer students a relevant 和 challenging curriculum, the highest quality faculty 和 career opportunities that are not found at other business schools.

泽维尔大学 is a private university located in 辛辛那提, 俄亥俄州, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. 新闻 & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."