广告主要

项目的特性

Advertising is all about how businesses create meaningful connections with audiences. 作为一个广告专业的学生, you'll dive into the realm of creative brainstorming, digital media 和 market research while learning to analyze, write 和 design captivating ads 和 ad campaigns. 在泽维尔, you'll have the opportunity to focus on work that benefits the community through courses that partner with local businesses 和 community organizations. You'll also gain experience through interning at local 和 national advertising agencies 和 graduate ready for a meaningful, 广告创意职业.

Xavier is nationally recognized as a top university by U.S. 新闻 & 世界报道, 《八方体育app》《八方体育app》. 我们98%的学生, 包括广告专业的学生, 工作, volunteering or in graduate school within six months of graduation (Class of 2021).

课程

The sample course sequence below illustrates class offerings for the Advertising major. 咨询官方 泽维尔大学课程目录 for detailed registration 和 advising information.

秋天

  • 核心101 -果阿............ 0cr.
  • 通信101 (OC旗)或通信123............ 3cr.
  • 英语写作与修辞............ 3cr.
  • 第二外语选修 ............ 3cr.
  • Core 100 First-Year Seminar or Theo 111 Theological Foundations ............ 3cr.
  • Math 105 (Math a placement level) or Math 116 (Math Perspectives) ............ 3cr.

春天

  • 核心102 -果阿............ 0cr.
  • 通信101 (OC旗)或通信123............ 3cr.
  • 历史的视角............ 3cr.
  • 第二外语选修 ............ 3cr.
  • Core 100 First-Year Seminar or Theo 111 Theological Foundations ............ 3cr.
  • Phil 100 Ethics as Introduction to Philosophy ............ 3cr.

秋天

  • 沟通艺术课程 ............ 3cr.
  • 创造性的观点 ............ 3cr.
  • 菲尔200个哲学观点 ............ 3cr.
  • 社会科学选修课 ............ 3cr.
  • 定量推理国旗 ............ 3cr.

春天

  • 通讯206(书写旗) ............ 3cr.
  • Eng 205 Literature 和 the Moral Imagination ............ 3cr.
  • 神学展望(THEO 200+) ............ 3cr.
  • 科学的角度 ............ 3cr.
  • 自然科学选修课 ............ 3cr.

秋天

  • 沟通艺术课程 ............ 3cr.
  • 沟通艺术课程 ............ 3cr.
  • 分集标志(COMM 323、324或其他) ............ 3cr.
  • E/R & 聚焦标志(COMM 477) ............ 3cr.
  • 一般的选择性 ............ 3cr.

春天

  • 沟通艺术课程 ............ 3cr.
  • 沟通艺术课程 ............ 3cr.
  • 人文选修课 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

秋天

  • 沟通艺术课程 ............ 3cr.
  • 沟通艺术课程 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

春天

  • 沟通艺术课程 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

样本的课程

复制及设计要点(COMM 237) - Lay the foundation for upper-division classes by learning creative strategy, 视觉传达, 和 persuasive writing while developing ads for several media.

Media Strategies in Advertising (COMM 332) - A study of the characteristics of the various communication media 和 the methods employed in measuring their relative efficiencies in delivering the advertising message to the target audiences.

Creative Strategies in Advertising (COMM 430) - A study of the theoretical foundations 和 the process of developing advertising 和 promotional strategy; methods of utilizing research data for developing 和 evaluating advertising strategy.

高级研讨会(商业通讯439)- Integrate concepts 和 experiences throughout the Advertising major 和 liberal arts core to create an original advertising campaign for a real-world client with deliverables that are suitable for student portfolios.

俱乐部

广告俱乐部

广告俱乐部, part of the nationally renowned American Advertising Federation (AAF), specializes in uniting creativity 和 advertising within the Xavier Community.

公共关系 Student Society of America (PRSSA).

The 公共关系 Student Society of America (PRSSA) is a national, student-managed organization offering a campus program of speakers, skill-building activities 和 social events.

所有Xavier俱乐部

结果

98% 泽维尔的学生, 包括广告专业的学生, 工作, volunteering or in graduate school within six months of graduation.

最高职位: 通信专家, 内容协调员, 自由平面设计师, 销售协调员, 公共关系经理, 社交媒体营销助理

顶级公司: 美国航空公司, 埃德尔曼, 马克西姆医疗保健服务, 堪萨斯城酋长, 通用航空, 美国新闻营销

探索泽维尔校友成果

人人为我

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. Students get the most out of their education, from rigorous classroom studies to experiential learning in the real world.

人人为我

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. Students get the most out of their education, from rigorous classroom studies to experiential learning in the real world.

Community Engagement for 广告主要s

Students in the advertising major working collaboratively on a project

Community-engaged teaching is a cornerstone of a Xavier education. 在这些类, students who major in advertising work on communications projects with local nonprofits or small businesses.


观看视频

广告专业的数字焦点

Students in the advertising major learning about digital advertising on computers

Students who major in advertising learn how to be leaders in digital communication practices. They explore digital culture 和 online communities, while also creating their own digital media, 像个人网站, 视频, 博客和gif.


Mentorship Opportunities for 广告主要s

Students in the advertising major presenting a pitch to Kroger

Students in the advertising major can get matched with a mentor, 谁提供专业指导, 人际关系和职业关系. Xavier's Professional Mentor Program has mentors who work (or have worked) for Kroger, Procter & 甘伯,第五第三银行和西部银行 & 南方金融集团.


泽维尔专业导师计划

泽维尔大学广告专业

Advertising is an academic major in which students learn to connect marketers to consumers through creative 和 strategic campaigns. The Bachelor of Arts in Advertising is a four-year program designed to not only teach students what it takes to be an advertising professional, but also how to apply the skills 和 principles they learn. 学生探索行业的各个方面, 包括广告的基本原理, 媒体计划, 研究与管理.

泽维尔大学 文理学院 challenges students to develop an integrated underst和ing of humanity, 世界, 和 God by pursuing the questions raised in Xavier's core 和 departmental curricula. The 文理学院 is the oldest 和 largest college at 泽维尔大学. The college provides an excellent liberal arts education in the Jesuit tradition that prepares students for careers, 专业或研究生院, 以及在全球社会中的生活.

泽维尔大学 is a private university located in 辛辛那提, 俄亥俄州, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. 新闻 & 过去二十年的世界报告. 《八方体育app》 names it one of the "Best 385 Colleges in America."